Make Your Christmas Campaign More Powerful

A Christmas marketing campaign is a bit different from other marketing campaigns, given the festive vibes. Event marketers have to think a little outside the box in order to gain profits. 

Don’t worry! We would do the thinking for you. Through this piece of content, we have created a powerful Christmas social media marketing guide that would help you reap the desired results. So, let’s get started!

Christmas Marketing Campaign Guide

Think From A Consumer’s Perspective

Even though all types of businesses are aiming for the same locations, the ad search results can be in a very competitive atmosphere. 

By focusing on words that your audience will be searching for and contextualizing them to fit in with Christmas search terms, you may strive to outperform the competition. Use phrases like “Christmas coffee gifts” or “coffee gifts for Christmas” to convey this.

Add A New Angle To Your Landing Pages 

Once you’ve decided on your new sponsored holiday campaign, aim to keep the festive theme going with the design of your landing pages. This may involve changing the colors on your website, introducing new features or animations, or even including some holiday photos.

Make sure your call-to-actions (CTAs) are very obvious and prominent as consumers land on your landing page. Not only will this help minimize your bounce rate, but the customer is much more likely to convert.

Focus On Retargeting

You can interact with site visitors by using retargeting or remarketing adverts. You can take advantage of this moment to advertise Christmas products they might be interested in and any sales you are running to entice them to buy.

Most buyers will be seeking gifts and present in the weeks leading up to Christmas, but once Christmas has passed, many will be looking for New Year’s specials and offers, making retargeting after Christmas just as crucial to increasing sales.

Through the use of several channels, John Lewis, 2019, brought its marketing strategy to life. This resulted in high levels of engagement and contributed to their online sales throughout the Christmas season, which increased by 12.8%. 

Additionally, they increased the revenue from their campaign by producing items, such as selling Edgar the toy dragon that was featured in their holiday marketing campaign.

Add Video Content

There’s little doubt that video is in its heyday, given the popularity of TikTok and Instagram Reels. Encourage influencers to be innovative with their video content to take advantage of this momentum. 

Whether it’s a live haul on YouTube or an “unboxing” on IGTV, keep things festive and exciting. For instance, live video is a fantastic approach to accomplish this since it enables producers to have a direct, two-way conversation with their audience about your product right now, including why they love it so much.

Use Personalized Christmas Subject Lines

Building Christmas into your subject lines doesn’t mean including a bunch of festive greetings and puns.

You’ll get higher open rates if your subject line is engaging and compelling. The key to getting your audience to open and click through your Christmas emails is to address their pain points.

Naturally, your subject line will perform better when you include your subscriber’s name in the mix, so use personalization and email list segmentation to advance them.

Don’t Miss Out On User-Generated Content

User-generated content needs to be at the center of every marketing campaign, given the benefits it generates for brands & businesses. There are multiple ways to make brilliant use of user-generated content like you can embed user-generated content into your website in the form of a UGC widget.

Apart from that, if you organize an event to enhance your brand awareness around the festive season, then you can definitely display user-generated content through social media walls.

Even your emails can be modified by including user-generated content to your emails and top that by making the emails personalized.

Create Christmas Newsletter Signup Forms

You can increase your Christmas sales with more than just your website, though!

To help you increase lead generation, your website already has signup forms for your newsletter. So why not make it a bit festive instead of showing a generic popup with a discount offer?

Throughout the twelve days of Christmas and into the new year, you can employ a popup with a Christmas theme or others to collect the email addresses of potential customers!

This wonderful seasonal addition will draw some attention to your form and raise the rate at which people sign up for your newsletter.

Additionally, for greater results, include a Christmas discount offer to increase your visitors’ enthusiasm to spend for the holidays! Using a discount will definitely work!

Design Christmas-Themed Landing Pages

Creating additional landing pages for Christmas shoppers is one of the best conversion-boosting ideas you can implement.

Seasonal landing pages can be used to target holiday shoppers or to offer holiday-themed giveaways. If you don’t normally use countdown timers on product pages, this is one of the most basic Christmas marketing ideas you might have overlooked!

To create Christmas landing pages, select the appropriate landing page template, add Christmas visuals and colors, and create the ideal value proposition.

Run Ad Campaigns & Remarketing 

If your budget is not too limited, you can also run ad campaigns, such as Google Ads, to promote your products. If you do it correctly, you can make a lot of money dashing through the snow!

Share festive and dazzling product images with happy faces like the one above to make your products stand out from the crowd. Additionally, use festive copy with seasonal buzzwords to help your customers get into the Christmas spirit.

You can also run PPC campaigns and write copy that creates a sense of urgency and excitement to promote your Christmas special offers.

Wrapping Up!

Christmas time comes with a festive vibe; you need to target your audience accordingly. You need to make some tweaks that would make you boost your Christmas marketing campaign. 

In this blog, we mentioned some key points that would help you make your Christmas campaigns powerful and result-driven. 

Author Bio

Rajat Singh Chauhan is a Content Strategist at Taggbox. He is passionate about content writing and all the techy, geeky stuff that goes with it. You can master digital only if you love it, and Rajat does. On the personal front, he loves taking new life experiences and remains a student of life.