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If kids are your primary focus, you know that toys are their key interest. It’s impossible to enter a shop with a kid and not to buy some little present. Grown-ups understand that it’s a silly purchase, but it’s impossible to reassure a kid in it. When any bright thing happens in their view, it becomes a kind of an obsession. If the next several...

If kids are your primary focus, you know that toys are their key interest. It’s impossible to enter a shop with a kid and not to buy some little present. Grown-ups understand that it’s a silly purchase, but it’s impossible to reassure a kid in it. When any bright thing happens in their view, it becomes a kind of an obsession. If the next several minutes the parent doesn’t buy it, the child will certainly burst into tears. The owners of stores and toy fabrics know it quite well and make use of this fact in their business. They do everything to make little clients interested in the products they offer and thus stimulate parents to buy them. When it happens, kids leave the shop happy while their parents’ wallets get lighter.

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