Most marketing agents have a lot to handle and lack enough time to deal with them. This is especially true for SEO (search engine optimization). Some individuals hear the term ‘outsourcing’ and believe that it means in-house staff never gets involved. This is not always true. Outsourcing SEO services can save you time as well as drive results. However, a disconnected in-house team can be a recipe for a great disaster.
The best outsourcing encompasses a healthy partnership between an SEO agency and your in-house staff. This ensures marketing team campaigns/KPIs and organizational goals align with SEO efforts. If you are still on the fence about whether outsourcing SEO service is the best course of action, the following are reasons to convince you:
1. Remove Responsibilities
Depending on your team’s composition and size, you might have a lot of technical, content, and marketing people wearing different hats. SEO usually requires functions beyond tactics implementation, strategies, and research. It includes UX, IT, content, and the capability to navigate compliance or legal functions. Outsourcing SEO services normally removes the responsibility from your marketing agents. This enables your marketing agents to quarterback more effort.
2. SEO Expertise
Typically, outsourcing SEO service not only gives you access to some resources, like link building, PPC reseller services, and content writing. It also connects you with an expert. That means you will not find it necessary to build strategies all alone. As a matter of fact, many white-label partners nurture long-term relationships with clients.
Depending on an expert for SEO services will enable you to focus on your strength. As an SEO reseller, you already know your product and customers. So when choosing an agency to partner with, ensure you communicate the following:
- Short-term goals
- Phases and keywords
- Brand Features
- Long-term goals
3. The Ever-Changing Google Algorithms
Search engine optimization is ever-changing. Keywords, which are popular one week might be different from those the second week. Consumers’ needs shift as well as adapt to the change in culture and technology. And more importantly, Google keeps changing its algorithms. Basically, algorithms are tools Google uses to assign a ranking to sites.
It takes work to keep up with those industry and algorithmic changes. This is why it is imperative to enlist the services of an SEO agency. A good SEO agency implements campaigns, which align with recent trends.
4. Faster Results
Most SEO agencies know what really works and what doesn’t. They help you get quick wins as well as create long-term strategies, which can result in organic search traffic consistently. Outsourcing SEO services to a more experienced agent will ensure you get quick results and save you from mistakes.
5. Cut The Costs
Outsourcing your SEO services will allow you to save a lot of money. This may include expenses for SEO tools and software, not to mention workers’ salaries. In order to build a team of experts, you may have to pool more resources in mentoring and training workers. Hiring the best SEO Company will also enable you to enjoy professional support and guidance while spending less.
Nothing is stopping you from carrying out SEO campaigns in-house. However, before you do so, think of the benefits you could get from outsourcing SEO services, including cutting costs and saving time.