Whether you own a hardware store or run a restaurant, a good website is important for the success of your small business. According to experts, creating an engaging and great business website takes a lot. But with the help of the following top ways to make a small business website come alive:
1. Consider Buying A Domain Name
If you are looking to gain more credibility online as well as show clients that you are the real deal, you need to buy a domain name. This domain name will protect your business brand and helps your website rank high in search engine search results. Always regard a domain name as a web version of the street address. That is how customers will get you online.
When buying a domain name, ensure you keep it relevant and simple as much as possible. Be sure that it fits your business well and is easy to remember and find.
You must also avoid certain things when choosing a domain name, including abbreviations, hyphens, and numbers. Plus, ensuring your preferred domain is still available for buying can be thoughtful.
2. Add Engaging Content and Helpful Pages
There are many options for organizing your content about the brand of your business as well as its services. With that said, focus on including important pages on your site, such as the homepage. The hub of your website must captivate people as well as tell them what to do. You can incorporate readable fonts, clear/concise descriptions, and eye-catching graphics on this page.
You can also add an ‘About Us’ page to share your business story. On this page, you may highlight your mission, values, and achievements. In addition, you can consider introducing team members so as to establish a deeper connection with your customers. Other pages you can add are the following:
- FAQ page
- Blog page
- Press coverage and testimonials
- Contact page
- Shop or booking page
3. Improve Visibility and Consider Online Marketing
According to recent research, 93% of website visitors opt for businesses with a website, which ranks first on the SERP. A site can help a small business appear visible to audiences through a search engine, like Google, if it sticks to the best SEO practices. Also, you can follow this complete guide of the On-Page SEO Checklist.
In addition, more than 91% of business owners strongly believe that websites are effective digital advertising tools. A small business may use them to share helpful information with clients, close sales, and nurture leads.
For instance, adding your website to GBP will help to improve its search results locally on Google Maps and Google Search. When clients search for related products you sell, they can easily find all the details you have included in your profile, including the opening hours and address. Or, to get to the top of Google faster, you can engage with a credible PPC agency that can help you get started.
In addition, clients may leave comments and upload some pictures to your profile, improving the credibility of your business and encouraging customers to pay a visit to your store.
Animation is a vital part of making a good website alive and might be a powerful tool in your arsenal. But you should always keep the purpose of your website in mind.
While all websites benefit from dynamic components, no-frills business professional service requires something unique from a reliable design agency.
I hope you like this article on the top ways to make a small business website come alive.