If you want to eliminate spam traps from your email list: then read this step-by-step guide that will help you.
You want to clean your email list of spam traps, but you don’t have the budget to hire a list hygiene business. While we can’t give out all of our secrets, we can tell you the basics of how to disarm traps using email validation.
So let’s start our topic: eliminate spam traps from your email list.
Do not collect email addresses without permission. The evilest thing an email marketer can do is harvest emails from the web. The Internet has become the primary setting for many traps. Anti-spam researchers are placing their money on the fact that you will fall for their traps and email them. Try not to engage in any web spidering or harvesting activities.
Never sell, purchase, rent, or exchange lists. Listings are not for sale, nor should they be rented, traded, or leased. You probably didn’t like reading that, but it’s the truth. Lists that have been passed about are likely outdated and full of obsolete names and addresses. Remember, as we’ve said in previous pieces, that data is being sold for a purpose. It just doesn’t work correctly any longer. Inaccurate lists might be used as bait. Anti-spam experts buy lapsed domains and track spam traps via pingbacks. Forget about using any listings that are more than a year old.
Prevent any undesired replies by eliminating any bounces. Before sending it to a list, it is helpful to run it through email verification to get rid of any invalid addresses. If you let your list sit for a month without checking it, you’ll probably see an increase in bounces, and ESPs aren’t interested in cleaning them up for you. You risk suspending your account if any bounces go through, so cleaning them up beforehand is essential.
Remove departmental emails. Those communications aren’t specific to any individual but to a whole team or division. Those email addresses are useless for collecting newsletter subscribers, so you may delete them. Typical examples are info@ and webmaster@. Start collecting emails from across departments; tens of thousands need to be filtered. Keep in mind that English isn’t the only language out there.
Throw out any messages that include random numbers or characters (eyeball down your list). With an address like h68dj39sj1l-09@yahoo, who would want to join your newsletter? Many of these messages are bot seeds and might be ambushes set by amateur anti-spam activists (uneducated spam fighters). You don’t have to manually delete each of them from each of your emails if you locate a reliable tool. Irrational domain names, such as ysfwghu-tired.fsnet.co, should also be investigated. That doesn’t mean you should accept that they aren’t anything.
Do not put off making a list. In addition to the pitfalls that accumulate on old lists, consider what we said about collecting them above. Owners of lists should do weekly list maintenance. A large manufacturer of computer chips (client) amassed 2 million contacts from an old campaign. Anyone who wanted to join their cause did so through their website. While focused on other matters, they let the list collect dust for two years. Five prominent spam fighter blacklists were triggered when the list was put into a popular ESP.
Do not go out and get additional domains only for email. When a website has a new domain, it’s sure evidence that it’s spam. Spam filters say there’s no way you could have sent so much traffic into their systems soon after purchasing your domain. By verifying the registrant’s details through whois, they can immediately shut down any new domains that try to join.
It is not a good idea to rent or purchase IP from dubious sellers. As a result of constant IP provider changes and IP address rotation, IP addresses are constantly becoming unavailable. Even if the blacklisting was clear wherever you looked, it doesn’t imply those IPs aren’t being restricted or watched in any way. Insist on knowing the source of your IPs and being confident that your IP vendor is providing you with genuine IPs before committing to a long-term contract with them.
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