Discover the most effective marketing strategies for SaaS brands and boost your business with our foolproof techniques.
There is no denying that the SaaS industry is fiercely competitive, with new brands and technologies emerging daily. Couple this with high levels of saturation and rising customer expectations and the role of a SaaS marketer becomes truly tough.
That being said, there are still several tried and tested marketing strategies that guarantee to give your SaaS business the push it needs to rise above its competitors.
From SaaS SEO to referral marketing, read on to discover five foolproof marketing strategies for SaaS brands that you need to know about in 2024 and beyond.
Five Foolproof Marketing Strategies for SaaS Brands:
1. Content Marketing
Have you ever heard the expression “content is king”? One of the most effective B2B SaaS digital marketing strategies, content marketing offers one of the most cost-effective ways to generate new leads and engage with your target audience.
2. Search Engine Optimization
Search engine optimization, commonly known as SEO, is hugely important for SaaS brands as it helps to ensure any content you create is seen by all the most powerful search engines.
There are several elements of SEO that you need to focus on, including on-page SEO, off-page SEO, and technical SEO.
3. Referral Marketing
Referral marketing refers to the process of generating new leads via referrals. A highly underused marketing strategy, referral marketing is cost-effective to implement and often delivers fast results.
If you do not already have a referral program in place, then you should seriously consider setting one up. You can choose to either offer incentivized referrals or non-incentivized referrals, depending on your target audience and your pricing model.
4. Google AdWords
Google AdWords remains one of the most popular paid advertising methods to this day, and with good reason. Delivering targeted traffic directly to your website and with the option to scale up or down with ease, Google ads are extremely effective when used correctly.
To make the most out of your Google AdWords campaigns, make sure that you track your efforts closely and make any necessary adjustments as and when they are needed.
Lots of SaaS businesses struggle with their conversion rates, with site visitors often not taking the action that you wanted them to when they arrive on your website.
Retargeting is another overlooked and underused digital marketing technique that can help to dramatically boost your conversion rates. Also known as remarketing, this method works by tracking your site visitors and then displaying online adverts as they visit other sites. Contextual offers are perfect for retargeting; proving to be highly effective at luring customers back to your site.
If you have been putting off creating a new marketing strategy for your SaaS business; then now is the time to grab the bull by its horns and get cracking. Pick one of the above tried and tested strategies to start and take it from there.