Building a business website can often not come cheap. In fact, you really can make it as expensive as you want; with design teams and developers often coming at a premium. That said, there are ways to create a website on a budget too.
When you’re a new business; it can often be important to keep your costs to a minute without compromising on overall quality and you’ll be pleased to know there are ways to do that while still launching an online business successfully, and stylishly.
Many experts in the field have offered their thoughts down the years on how to do this; so we’ve collated some of the best pieces of advice so you can launch your business successfully online, and stick to your budget…
Set Your Goals
Before you even do anything, you need to set yourself goals. You need to know how you want your business to look online; what your values are, and how you want customers to interact with your business online.
From there you can establish the key pages you need and prioritize those aspects of your new business’ website. This will allow you to go to a website designer with exactly what you need and filter out the stuff you don’t. For example, if you’re looking to build an eCommerce website, you probably don’t need to launch with a fancy blog.
building a business website yourself may sound daunting, but it can save you thousands in investment and it may be simpler than you think. If you have a relatively good knowledge of tech and what you want, you may be able to make the most of website builder platforms, which provide businesses with ready-made templates that can be transformed into a new site in just a matter of minutes.
They are often fully customizable and come in at a much cheaper price than hiring a full design and development team. For businesses operating on a budget; it can be the perfect stopgap before investing further in your website as you get bigger.
Develop Your Own Content
Equally, if you can create your own content that can be incredibly useful. However, you do need to consider this carefully. First, you will need to write your landing pages with SEO in mind and that does take skill, so make sure you read up on it.
However, it can be a cheaper option than hiring a content team; if you get all your content done prior to your website being built and all in one place; then it can be easily dropped into your site, while designers may even design around your content.