Generating solar leads is difficult in this day and age, and it’s even more challenging if you’re in a niche like solar. There’s a lot of competition, and it feels like you’re playing a game of luck when it comes to finding new customers online. However, you can also step up to the challenge and make your own luck by implementing tried-and-true practices that have worked in other areas of marketing.
If you’re a good salesperson, the product that you’re selling is just a starting point for creating an outstanding customer experience. Lead generating tactics will help you reach your quarterly goals and finish off strong. Here are a couple of suggestions that you can implement in the photovoltaics sector. Follow this page for more info https://www.ecowatch.com/energy-independence-solar.html
Try asking for recommendations
Modern marketers often rant about different marketing channels and strategies and how they work in the online world. In reality, there’s nothing better than word of mouth. Let’s say that one of your closest friends decided to integrate a solar system in their house and paid it off in two years.
Whenever you visit their house, you can see that it’s warm inside during the winter and cool in the summers. Plus, they brag to you about earning money by giving their extra generated electricity back to the grid. That’s much more believable than an advertisement you see on social media. For that reason, you could ask your most satisfied clients to do a bit of the heavy lifting.
When you’re asking for recommendations, these happy clients will give you new solar leads that you can pursue. Satisfied customers that brag about your services and products are the dream of every entrepreneur. This doesn’t take any of your time, and it’s one of the most effective techniques to produce new solar leads for your business.
Make sure your customers are doing great
A lot of businesses focus solely on profit. In the photovoltaics space, introducing a bit of human interaction will feel like a breath of fresh air to the receiving end. A lot of agencies and companies go cold turkey on their customers after closing the sale. Click on this website to read more.
There’s the space where you can stand out. After finishing an installation, go back to the place a week after and see if everything is performing well. Don’t charge for the maintenance check and ask the client whether they’re feeling a difference in their life. This small element will make you stand out from the competition.
If it’s a hassle to drive all the way to their place, you can try calling them and asking over the phone. These follow-up calls are the best approach to maintaining client relationships. You could also use the previous example and ask for a referral while you’re at it. Most of the time, the highest-quality solar leads come from your existing clients. Never forget that.
Establish a base of knowledge
Most companies do a mediocre job when it comes to creating content and knowledge. That’s especially true about photovoltaics. Let’s be honest. Most people don’t know a lot about electricity because it’s a tough nut to crack. There are plenty of terms such as amps, volts, resistance, alternating and direct currents.
On top of that, every appliance has a kilowatt usage, and a lot of math is included in the calculations. Creating resources that explain these concepts clearly will make you a specialist in the chosen sector. Instead of being a company that sells and installs panels, you could become a trusted resource that your clients turn to when they need help with solar leads.
This option might be a bit counterintuitive. You might think that you’re giving away a lot of knowledge with zero return, but that’s not the case. There’s already a ton of information at the tip of your finger. Whenever you want to buy something new, you always perform a quick Google check to see the pros and the cons.
Even before talking to a professional, it makes sense to read a bit more about the thing you want to be asking for. Closing the knowledge gap will make it more likely for clients to want to do business with you. When you give out good tips, people listen and take notice. The purchasing power is entirely in the hands of the clients. It’s up to you to direct them and make them buy a panel from your company.
Use the internet wisely
The digital space is the modern gladiator arena. Brands like Solargraf are fighting for the attention of the same customers. If you want to become successful, you need to demonstrate your competence in the virtual space. One of the best ways to do that is to focus on search engine optimization. This is a part of the inbound marketing process which will make clients come to you instead of the other way around.
Even if you’re a total beginner, there’s nothing to be scared about. The best place to start would be relevant material on your website that explains what you do. Next, come blogs that go more in-depth about how you approach problems, perform maintenance checks, and help your customers in their research process. If you’re planning to go the extra mile, then it would be phenomenal to start a YouTube channel or a social media page where you can share video content.
Creating a video from every project will make it easier for people to become convinced that you’re good at what you do. Seeing you in action will give them the confirmation that you’re an expert. Plus, that’s an extra way to monetize your services.
The same video can be used as part of your marketing strategy. You can create an eBook that you can sell to your clients on how to perform DIY maintenance. Businesses are becoming more personalized, so you might want to create an email list where you can send a newsletter about your new promotions or discounts on services. When the workload gets low, just offer a discount on a few panels and see how fast you get booked.