Hey guys, today in this article, we will discuss everything you need to know about creating an effective abandoned cart recovery strategy. So keep reading.
Why Does Cart Abandonment Happen?
Shopping cart abandonment occurs when a potential customer begins the checkout process for an online order but (because of some external factor, distraction, or your website) abandons it before completing the transaction.
“Abandoned” refers to any item a shopper adds to their shopping cart but never completes the transaction. Purchasing cart abandonment is an important aspect of the online shopping experience that businesses keep a careful eye on.
The shopping cart abandonment rate is calculated by – dividing the total number of completed transactions by the total number of transactions beginning.
By adding an item to their cart but not completing the transaction, this rate determines what percentage of a website’s users demonstrate buying intent.
The shopping cart abandonment rate is an essential indicator for eCommerce websites to monitor because a high rate can indicate a bad user experience or a broken sales funnel.
Because lowering shopping cart abandonment leads to increased sales and profitability, many online merchants focus on improving their checkout processes.
What Is Abandoned Cart Recovery Strategy?
Businesses must put some safeguards in place to retrieve abandoned carts. The shopping cart abandonment rate will never be zero, no matter what you do.
WooCommerce Abandoned Cart Pro is surprisingly simple and can save eCommerce businesses much money. Getting a cart back is usually far less expensive than getting a new shopper.
It is also because the corporation understands precisely what the customer wants and can provide customized offers.
Companies must increase customer engagement by establishing more relevant, individualized attention, whether within a single channel or across many channels, based on a customer’s behavioral indications.
These signals might be simple, like “cart abandoned” or “browsed but didn’t buy,” or they can be more complex, including activity by segment and time of day, derived via consumer data mining.
In effect, these signals operate as triggers, causing an action to be taken. Based on calls and activities taken by the company, a decision engine creates a set of motivations and outcomes.
Cookie-based retargeting is a simple way to bring back customers. It allows them to keep the contents of their carts for a longer time.
When combined with a personalized advertisement, the customer is sure to return to finish their purchase.
How To Recover Abandoned Carts?
While abandoned carts are typically neglected, they can be a wealth of potential sales just waiting to be discovered.
If your abandoned cart rate is 70%, that means that 70 out of every 100 visitors will depart your site without making a purchase. How much more money would you make if you could recoup half of those lost sales?
Use WhatsApp Messages & SMSs
Another option to re-engage shoppers who have abandoned their cart is sending push alerts. It is made easy by plugins like Whatso abandoned cart recovery plugin, and there are many solutions available for most mainstream e-commerce platforms nowadays.
Create your notice and specify when you’d like it to go out, such as five minutes, 20 minutes, or even a day after a shopper leaves your site, once you’ve chosen a plugin (we highly recommend Whatso WooCommerce cart abandonment recovery plugin).
Target Them Before They Leave!
First and foremost, why not strive to pique your customer’s interest before they leave? Consider using an exit-intent popup to target your cart abandoners.
Popups are the most straightforward way to recover lost carts, and they’re an excellent starting step toward reducing abandonment, in our experience.
Keep your message lighthearted and amusing while communicating a feeling of urgency to help boost the efficacy of your popup.
To help make the popup more focused, consider providing a discount or free shipping and including photos of the items in their cart.
4 Tips To Prevent Cart Abandonment
We’ll look at some of the most excellent strategies retailers can use to prevent cart abandonment in this section.
Make the next steps apparent to customers once they’ve added things to their carts. First, let them know that the items have been successfully placed in their cart.
Some sites are too subtle with this, but we believe it is better to be upfront.
Reebok, for example, displays a notice, which confirms the products added and directs the buyer to the following steps.
It’s also useful to have the option of going straight to checkout. There is a clear call to action (CTA) on the shopping cart page that offers two checkout alternatives and is the most prominent link on the page.
Shoppers shouldn’t abandon because they’re confused about what to do next if you have a good CTA.
Shipping delays and pricing can significantly impact customers’ purchasing decisions. Many websites delay displaying true shipping rates until the client reaches the checkout page, which is one reason for abandonment.
It means that some customers may want to add things to establish the true cost, or intend to buy, before being swayed by lower delivery costs.
It is also essential to have a choice. Like few shoppers prefer free or low-cost delivery, while others want fast and convenient delivery.
As a result, companies should aim to offer a variety of delivery choices to accommodate varied customer preferences.
Guest Checkout For The Win
Making customers register and create an account before entering the checkout might be a sales hurdle. It looks to be an additional effort for customers, and as a result, they may decide that it is too much hassle to proceed with the purchase.
When registration isn’t required (though some sites, such as grocery stores, make a stronger case for it), it’s preferable to forego it and instead provide guest checkout options.
Customers can still register during or after checkout, but this eliminates one of the most prevalent causes of cart abandonment.
Create Total Cost Transparency
The discovery of ‘hidden’ expenses during the checkout process is standard for abandonment. According to a Bayard poll, 21% of respondents backed out because they couldn’t see or calculate the total amount of their order upfront.
Many websites find it straightforward to show shipping and other charges on product pages while buyers decide to purchase.
For locations in the United States, delivery prices may vary depending on geography, making it more challenging to communicate with customers.
However, there are possibilities, such as putting a postage calculator on product sites that allows customers to enter their zip code to check delivery rates.
A Solution To Recover Your Abandoned Carts Today!
According to studies conducted by a leading organization, 70 percent of customers who quit their cart do so because they have decided not to purchase.
As a result, 70% of your users are unlikely to buy on your website. However, it also means that approximately 30% of visitors became sidetracked when making a transaction and neglected to complete the order on your website.
Whatso WooCommerce cart Abandoned recovery plugin will send WhatsApp message reminder to visitors so that they can revisit the store and then finish the payment process for the successful order placement.
Furthermore, this powerful plugin can drastically enhance your revenue and help the stores convert those visitors who were just on the cusp of completing payment but got distracted due to some unfortunate reasons like the internet down, payment card not working, etc. So why wait? Try it now.
So that’s all from our side. I hope you liked this article on the abandoned cart recovery strategy. Thanks for reading!.